Light Locations is a photoshoot location agency where passion for stunning images and beautiful inspirational spaces is at the very heart of everything they do.

Working with the team to help establish their position in a competitive market, we have embarked on a number of projects to help nurture and develop user experience from start to finish.

The brief.

As the Light Locations portfolio has grown, so too has the need to engage two different audiences, those searching for and booking photo shoot locations and those listing their properties. With each group having their own unique needs, our work has focused on supporting both.

In addition to the main front-facing website, it became clear that a bespoke online system was essential to help manage and handle location bookings and ensure a streamlined and efficient experience for their clients and location owners. A more sustainable approach by going paperless, making this process as efficient as possible allows the Light Locations team more time to focus on what they do best, developing client relationships and sharing their expertise and passion to deliver a seamless service for all.

Our Approach.

Managing shoot locations can be stressful and time consuming with many details to collect, agree and communicate for both clients and location owners alike. Following extensive scoping workshops to understand all of the requirements and pinch points of the booking process, we developed a bespoke system to help collect and share vital shoot information, generate booking agreements and manage follow up communications.

By understanding the needs of the Light Locations team we were able to help identify areas for further development and build extra functions for even the smallest of details and processes.

Bringing all systems online

Designed with people in mind and eliminating the need for a paper filing system, the custom-built tool gathers essential details, generates signable documents and accounting invoices, and keeps everything organised in one place. To maintain the personal touch that is integral to the Light Locations brand, the system also generates shoot reminders and follow up emails to make sure they can deliver the best experience to their clients every time.

For busy location owners, we recognised that being able to easily access their paperwork online would be a key priority and in response we also developed a dedicated portal for exactly that. Linked to the main booking system, owners can view both past and upcoming paperwork at any time. A resources area allows the Light Locations team to share regular updates and important information in one place. This reduces the need for them to repeatedly send and re-send documents or information, saving time and sanity.

To showcase and inspire

In a competitive market, the Light Locations website needs to perform for both search engines and the end user alike with a fine balance between beauty and functionality. Built around their stunning location photography, the site’s primary goal is to showcase everything Light Locations has to offer while sparking creativity and highlighting the endless potential in their portfolio for unique and dynamic shoots.

With intuitive filters, inspiring project examples and a journal full of helpful insight, the website invites users to explore the team’s in-depth knowledge and expertise, making it both a practical tool and a source of unique creative inspiration.

The digital journey

Through in-depth keyword research and ongoing optimisations, analysis and refinement, we ensure that the website rankings put Light Location in a strategic position against their competitors. By regularly refinding the site to align and embrace search engine algorithms and best practices, we support the team with a tailored content and SEO strategy that works for their goals. Regular updates and performance reports keep them informed of their search engine performance and positions.

Unstuck Design have just done a big revamp to my site making it fully responsive. It has been a long, time consuming job but they have been amazing throughout the whole process. They have been really patient, very efficient with answering any of my questions and I have found it really easy to work alongside them. We love the new look and it was all finished on the agreed deadline! I have used Unstuck for many years now and would highly recommend them!

Sophie Hitchens, Light Locations Founder

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