Working with this prestigious stalwart of the Shropshire property market since 2018, we have created a rich, distinctive brand world spanning all touchpoints for MONKS, balancing heritage cues with a modern, confident edge.

The brief.

In a very crowded property market, MONKS needed a refreshed brand that felt rooted in the community, harnessed the personality of the business whilst creating memorable communications that resonated with the audience, and reflect their ambition of being the number one property expert in Shropshire.

Our approach.

We explored brand storytelling and visual cues that could nod to tradition without feeling pastiche. From there we built an overacrching brand system with a strong core mark, supporting typography, colour and layout rules, and a tone of voice that’s both confident, welcoming and thought-provoking.

Obviously practicality mattered, so we designed and delivered a suite of templates and full brand toolkit allowing the the in-house team to work on cohesive day-to-day operations, whilst we continue to deliver joined-up campaigns, long term strategy and digital expertise across social and website.

The results.

The result is a more joined-up and recognisable brand across Shropshire. As MONKS has grown their high street presence across the county, the brand has flexed and evolved whilst staying true to it’s values and personlity.

This long-term creative partnership has also created greater momentum and efficiency. With creative, digital and on the ground marketing support working together, MONKS can launch campaigns faster, communicate more clearly and maintain a stronger presence across the region.

The brand now feels more complete in the way it presents itself, more consistent in the way it communicates, and better equipped to support the next stage of growth.

Central to the new brand are the key values of the business which were created as part of strategy workshops with the MONKS team. In a nutshell it all comes down to HOME – a distinctly apt and very memorable acronym formed from four words that define who, and what, MONKS are:

Honest. Original. Motivated. Empathetic.

Our on-going work with MONKS has helped create a much stronger and more cohesive brand across the business. Rather than appearing as a collection of separate marketing activities, everything now works harder together, from the website and digital campaigns to printed sales materials, signage, interiors and advertising. That consistency has helped MONKS present itself as a more established, confident and professional brand at every stage of the customer journey.

It has also made a real difference in practical terms. With a clear visual language, better quality marketing materials and a more joined-up approach across channels, MONKS has been able to communicate more clearly, respond more quickly and build greater trust with both vendors and landlords. The brand now has more presence in the market, more consistency across its branches and a stronger foundation to support ongoing growth.

Just as importantly, the work has helped MONKS keep building brand value over time. Each campaign, brochure, board, office, social post or presentation adds to a wider picture rather than sitting in isolation. That long-term consistency has helped the business strengthen its profile, stay visible in a competitive market and continue growing with a brand that feels credible, distinctive and well looked after.

Unstuck Studio transformed our brand, capturing the true essence of MONKS. Their work beautifully reflects our values, and has really helped us grow across Shropshire. A true creative partner, they have always felt like part of our team every step of the way.

Patricia Baila, Director & Co-Owner, MONKS

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