With time being our most valuable resource, Optimal Mind asks their audience to slow down, taking them on a journey that will lead to enhanced wellbeing, engagement and effectiveness.

The brief.

Focussing on working professionals in today’s dynamic and fast-paced business landscape, Optimal Mind recognised their expertise can help companies protect and enhance the mental wellbeing and stress resilience of their leaders and employees.

Optimal Mind understood the importance of creating a brand and digital platform that not only reflects their calm and methodical approach to leadership development but also encourages meaningful connections with like-minded individuals worldwide who are ready to unlock their full potential.

Our Approach.

The brand centres around the helios, a Greek word meaning ‘sun’ and is used to echo the guiding nature of Optimal Mind and its presence in the journey towards a more enhanced state of mind and consciousness.

Understanding trust and its importance when building and engaging an audience, our careful and considered approach saw the strategic position of the helios mark for its heritage, not just in the history that it carries and what it represents but as a continuation of a visual device used by co-founder Dr Mark Atkinson in previous successful ventures. Exploring typefaces and using the mark alongside the layering of calming and contemplative colour throughout all aspects of the brand’s materials, we were keen to create a safe community in which the audience can belong.

Delivering an online experience.

The brief for the website was simple, we needed to take a user on a journey reflective of the one that is ahead of them with Optimal Mind.

We designed a user experience which organises the content on a vertical scroll with some forced pauses through loading techniques and animation to help mimic the points at which the users are asked to pause and reflect on their own journeys. Providing ample opportunity for further discovery and a funnel through to the website’s product offering, clear calls to action and touch points were designed in to help guide the user through these key points.

Third Party Integration.

Seamless integration with existing third-party learning platforms was a key requirement to ensuring audience continuation in their journeys to enhanced leadership.

Built-in ecommerce functionality with options for one-off or subscription payments as well as direct connections with third party learning platforms and CRMs, the website sees that learners are passed via secure API connections to the relevant digital space for their chosen product.

Working closely with the Optimal Mind team with thorough and careful planning of their processes and follow up communications, we could make sure that learners feel supported even after the website has done the hard work.

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