Strategic clarity through in-depth digital audits
Working with you to define your project needs, we look at how your website aligns with your business objectives and brand strategy. Every detail is important to us and this informs us to help you build a strategy that addresses both your short term and long term goals.
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Informed research
We use many different sources to research and build a holistic view of your site, it’s role and position within your own brand presence online and offline as well as where it sits against competitors and your difference target audiences.
Using data driven research, search metrics, competitor data and website traffic analysis we can focus on both the acquisition of your preferred audience and creating the optimum user experience. Interpreting research data smartly, whilst thinking creatively and laterally enables us to find an edge against your competitors and position you in a unique way and elevate your presence.
Our strategic planning ensures you have a clear roadmap towards a website that engages and converts, growing your audience and customer base.
Project Definition & Planning
Engage in in-depth discussions with your team and key stakeholders to define the project brief.
We’ll listen to understand your needs and gain insight into the agitations you may be facing before offering suggestions for improvements and fresh solutions.
Research & Strategy
We can draw on a range of services to build a picture of
where you are now, and looking towards where you want to be.
These include:
- Audit of your existing website
- Competitor site audit
- Search engine and paid search review
- Traffic, site usage and conversion rate analysis
- Digital brand audit – how your existing brand works digitally, how it can be improved for greater presence and differentiation.
- Target audience research – focusing on user behaviour and their motivations to assist in the design of an optimal journey for lead generation and customer growth.
Our goal with strategic planning is to understand you, your business and brand. We will distil complex data, cut through the noise to provide clarity with a comprehensive and tailored strategy.
Frequently asked questions
What exactly is a website audit?
When it comes to adding the final content to your site it’s all about collaboration. Depending on the need for copywriting, photography, and search optimisation this is the stage where all these final elements come together to complete the site.
Why do I need a website strategy?
Without a strategy, your website’s lack direction and purpose. A well defined strategy will ensure your site aligns with your brand and business goals. It helps to improve user experience, gives clarity for marketing campaigns and customer growth.
How often should I audit my website?
We recommend completing a strategic audit at least once a year and in conjunction with marketing / campaign planning for the year ahead. We also recommend monthly site checks and security updates to keep your site in shape, ensuring it’s dependable and functioning correctly.
Will I need to rebuild my entire site?
Not necessarily! Sometimes, a number of small adjustments and additions can have a large impact. If we do recommend a new website, it’s because we believe it’ll be the most time and cost efficient way to get the results that correspond with your overarching goals and strategy.
How long does the process take?
This can vary depending on the size of your website, but generally, the audit and strategy process takes a few weeks and may include workshop sessions and feedback meetings.
Next steps
Your journey to a better website begins here. Contact us to arrange a call or meeting to discuss your needs and start the process to making a measurable difference. With US, you won’t just get a beautiful website. You’ll also get a great asset that supports your business, benefits your marketing, and grows with you.
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